mission, vision and core values
Mission
To provide a comprehensive, experiential education in the art and science of massage therapy, seeking to balance professional expertise and support personal growth in an environment that celebrates diversity.
Vision
The College will be known for its academically rigorous and transformative curriculum, its exemplary leadership in massage therapy education and its community service. We will prepare students to touch lives and become engaged local & global citizens, and our BCMT community will work collaboratively to provide a professional massage experience, enable good health, to relieve pain, and enhance quality of life for all beings.
Core Values
Our core values set the standard for our BCMT community and guide how we do our work, how we interact with each other, and how we fulfill our mission as a college and a nonprofit organization.
Student-Centered Philosophy
The student-centered philosophy places students and their success at the center of our focus. We strive to provide students with an exceptional educational experience and instill in them a commitment to lifelong learning. As a nonprofit massage therapy school, our first priority is not financial profit, but rather to provide students with a quality, diverse, hands-on experience they need to develop successful careers, while consistently giving back to the community through the healing power of touch.
Integrity
We create trust and goodwill through honesty, accountability, and ethical conduct. We understand and value our roles in the College, taking responsibility for policies, processes, decisions, and outcomes within our scope of influence.
Excellence in Teaching and Learning
We encourage excellence in teaching and learning by supporting professional development, faculty scholarship, creativity and innovation, interdisciplinary collaboration and communication, and the use of appropriate massage therapy practices and technology.
Personal Transformation
We support a holistic approach to education, guiding our students through deliberate, profound experiences that facilitate personal growth and transformation. We encourage students to develop their unique abilities, embrace challenges, care about the world, and become engaged citizens.
Diversity
We are dedicated to embracing our increasingly diverse student body. We value individual differences and the contributions they bring to the learning process as a means of enhancing the overall vitality of the college.
Interconnectedness
To be interconnected is to recognize that we need each other to succeed. We are interconnected when we are united in purpose, when we build and maintain positive relationships, when students feel a sense of belonging and pride, and when we achieve our goals through collaboration, direct communication, and mutual respect.
Community Service - Service Learning and Volunteerism
We are dedicated to enhancing health and well-being through the civic engagement of our staff, faculty and students. We promote volunteerism and service learning as a way to integrate classroom learning with community needs, and to support our mission as a nonprofit organization. We encourage community service to continue to be an integral part of our graduates’ professional lives.
Innovation & Agility
We embrace creative and strategic responses to the changing needs of our students, faculty, staff, and BCMT partnerships, both local and global. We are receptive to continual review of our programs, policies and practices, with the objective of continuously improving what we do and how we do it. Through ongoing self-evaluation, we meet each day's challenges and prepare ourselves for the future.
Environmental Sustainability
Being mindful of the impact that we have on the environment, as individuals and as a college community, we accept our responsibility as stewards of the earth and its resources. We are actively engaged in creating ways to positively impact our environment.
Touch
We recognize that touch is essential to life; BCMT students are trained to provide touch that supports the healing process for their clients.


